Business Structure and Strategies For Small Businesses

A business is defined as any entity or person engaged in commercial, productive, or service activities for profit. Businesses may be either for-profit or non-for-profit entities that conduct business to meet a social purpose or further a humanitarian cause. In the United States, businesses are generally not required to register unless they conduct business on a regular basis and hire employees. However, if a business is conducted on a regular basis and does not carry any employees, it is required to register.

In order to effectively promote your business and engage in social media, you must understand how to use the various types of social media. Examples of business functions include: building a community website, publishing content, blogging, and video, among others. The following are 15 examples of social media that businesses can take advantage of:

Blogging. Companies that are able to effectively blog about their products and services increase the level of customer awareness. This helps businesses improve business operations by providing greater visibility to the products and services they provide. Most businesses should engage in regularly updating blogs about current events, trends, or promotional activities in order to draw the attention of their target audience. Social media traffic can result in increased online traffic, which in turn improves business operations.

Content creation. This function is a crucial aspect of human resources and quality management. Many small businesses engage in content creation in order to meet their social media marketing goals and achieve their online business objectives. There are many small businesses that post blogs to improve customer relations, build customer loyalty, and provide information on product development.

Social media accounts. Social media accounts are commonly used by businesses that conduct business on a regular basis and who do not wish to spend money on separate businesses to manage these activities. Examples include Facebook, Twitter, and YouTube. All businesses should be familiar with the common types of these accounts, how they are utilized, and what measures businesses can take to increase the influence and popularity of these social media accounts.

Nonprofit Organization. When planning for a business structure, it is important to consider a nonprofit organization. A nonprofit organization does not have any profit or loss indicators, so there are no financial penalties for mismanaging the organization. This business structure is beneficial because the profit generated from the services of the nonprofit organization, or the revenue generated through donations, is not taxable until receipt and treatment are reported to the IRS. Therefore, a nonprofit organization is perfect for anyone who wishes to conduct business without incurring taxes.